Asset Type: Real Estate
Estate: Fee Simple
Year Renovated: 2024
Number of Floors: 2
Property Size: 6,602 SF
Property Type: Hospitality
Year Built: 1972
Land Area: 1 Acres
Number of Units: 13
Investment Highlights
- **Investment Highlights – The Herbie Motel**
- - **Seller Financing Available!** Flexible financing opportunity for qualified buyers; terms negotiable.
- - **Boutique motel investment near Memorial Stadium and the University of Nebraska–Lincoln.
- - **13 Income-Producing Units** – 12 renovated guest rooms plus a flexible 3-bedroom, 2-bath suite that could serve as owner/operator living quarters.
- - **1.00-Acre Commercial Parcel** – Significant unused land with highway frontage offering potential for future development, subdivision, or separate resale, subject to approvals.
- - **Additional Expansion Opportunity** – Separate gutted building with potential for up to 6 additional guest rooms or 3 two-bedroom units.
- - **Prime Lincoln Location** – Convenient to Memorial Stadium, UNL, the Haymarket District, Pinnacle Bank Arena, and major events.
- - **Renovated Boutique Accommodations** – Updated guest rooms, modern finishes, furnished interiors, and inviting outdoor courtyard amenities.
- - **Established Revenue with Significant Upside** – Approximately $97,000 in trailing gross revenue despite limited active marketing and remote management.
- - **Turnkey Operating Infrastructure** – Existing furnishings, FF&E, branding, website/domain, booking systems, and contactless guest-access framework included.
- - **Value-Add Investment** – Opportunity to increase occupancy and revenue through professional hospitality management, targeted marketing, dynamic pricing, and potential expansion.
The Herbie
The Herbie is a boutique limited-service motel/short-term lodging opportunity located at 926 Oak Street in Lincoln, Nebraska. Situated on approximately 1 acre, the property consists of a three-building motel complex totaling approximately 6,602 SF, with renovated active guest rooms, onsite paved parking, and a curated outdoor courtyard amenity area. Seller financing available!
The property includes 14 existing units/keys, including a larger three-bedroom, two-bathroom unit that may serve as owner/operator quarters or an additional rentable accommodation. All active guest rooms were renovated in 2023–2024 with updated boutique finishes, keyless smart-lock entry, FF&E, appliances, décor, and guest amenities. Select units include full kitchenettes.
The offering provides a turn-key hospitality foundation with meaningful value-add upside through enhanced operations, improved marketing, expanded booking strategy, and potential renovation or activation of the gutted Building 3 shell, subject to buyer due diligence, permits, and feasibility. The sale includes real estate, site improvements, FF&E, furnishings, appliances, décor, operating supplies, The Herbie brand, website/domain, and existing booking infrastructure.
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